It's an indicator that gives you an average percentage of the number of times your videos are visible to your visitors.
This indicator lets you know whether or not videos are easily visible to your consumers.
The lower the percentage, the fewer times your videos are viewed.
Conversely, the higher the percentage, the more your videos are seen!
Note :
For our videos to be considered viewed, they must be at least 80% visible.
To improve your visibility rate we have just 1 tip. Position your videos above the fold !
What is the fold ?
The fold in e-commerce designates the part of a web page that is visible without a user having to scroll.
Note :
The fold differs between a web and mobile page.
Web page
Mobile
In e-commerce, it's crucial to place the most important elements, such as calls to action, flagship products and PlayShorts videos, in order to maximize their visibility and impact on user behavior.
So, as you can see, to improve your visibility rate and therefore the performance of your videos, you need to place them above the fold.