Note : Before you can use UGC Search to discover customer content, you need to properly connect your Instagram Business account to a Facebook Business page.
A Facebook personal account (admin access required)
An active Instagram account that you want to convert to Business
Admin rights to create and manage Facebook pages
If you already have a professional Instagram account connected to a Facebook Page, you can proceed directly to Step 4.
If you don't have a Facebook Business Page
Go to Facebook and log into your personal account
Click here to see all your Facebook pages
On the top left click on Create a new profile or Page
Choose "Public Page"
Fill in your business information:
Page name (should match your business/brand name)
Category (select the most relevant business category)
Description (brief description of your business)
Add a profile picture (your logo or brand image)
Add a cover photo (branded image, recommended size: 1640 x 859 pixels)
Click "Create Page"
If you already have a Facebook Business Page
Verify you're an admin
Ensure page information is complete - Add business details, contact info, and images
Converting from Personal to Business
The only way to activate the UGC Search feature is by having an Instagram Business account.
To do this, you need to switch your personal account to a business account.
You can find the tutorial by clicking here.
If you already have Business account
Verify your business information is complete and accurate
Ensure contact details are up to date
Check that your account is public (private accounts won't work with UGC Search)
This is the most critical step for UGC Search functionality:
1. Open Facebook.
2. Go to your Facebook Business Page.
3. In the left menu, click Settings → Instagram.
4. Click Connect Account and log into your Instagram Business Account.
5. Double-check that your Page is connected to the right Instagram account (you should see the username displayed).
Verification Checklist :
Before proceeding to UGC Search setup, confirm:
Facebook Business Page is created and published
You are the admin of the Facebook page
Instagram account is converted to Business
Instagram is linked to your Facebook page
Both profiles are complete with business information
Instagram account is public (not private)
Contact information matches on both platforms
Business category is set correctly on both platforms
Note : This setup process typically takes 15-30 minutes to complete, but Facebook and Instagram may need up to 24 hours to fully sync the connection. Don't worry if some features aren't immediately available - they should work within a day of completing the setup.
Ready to connect?
Once you've completed the first 3 steps, return to your PlayShorts go to the UGC Search tab, open Settings, and click Connect your account.
You can find all the instructions to use our feature here.
How long does it take for my content to show up on PlayShorts?
Brand tagged: Content is synced once daily. A delay of up to 24–48 hours may occur before the post is visible on PlayShorts.
Brand mentioned: Content is synced instantly and should appear in your back office within a few minutes.
