A/B Test: Content

Create an A/B Test

To create an A/B test, click on the settings once the project is created.

Go to the A/B Testing tab, then click on Create new A/B test.

Select the A/B Test Content.

Once selected, set the A/B test start date and end date. Choose the most important KPI for you from the list provided.

If you want, you can enable auto-publish mode, which allows PlayShorts to automatically publish the A/B test variant that performs best on the selected KPI.

Once the A/B test is created, click on Create Test.

Good to know: you can only have one A/B test running at a time per project.

Create your variant

Before launching your A/B test, you need to create your two content variants. To do so, click on “Edit Variant A”, “Edit Variant B”, or close the pop-up.

In the Videos tab of your project, you can add the content of your choice in “Content A” and in “Content B”.

Once your content is set, if you want to launch the A/B test immediately, go to Options > A/B Testing and click Start. Otherwise, the A/B test will start automatically at the scheduled date.

Good to know: videos from the selected project are automatically split : 50% on the main block and 50% on the variant block

Analyze your results

During the A/B test, you can track your campaign results in two ways:

• Go to the relevant project, click on Options > A/B Testing, then click on View live result

• Or directly from your dashboard, in the A/B Tests tab, where you will find all your campaigns. Click on Details to view the results